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Understanding Google Advertisements Auction and How It WorksGoogle Advertisements operates a public auction system that identifies just how and when ads are shown on the search engine results web pages (SERPs). Understanding this auction system is essential for advertisers that intend to maximize their advertisement exposure and attain the very bes
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Resolving Inconsistency in Social Media Marketing MetricsDiscrepancy in social networks advertising metrics is a pervasive obstacle that can undermine the efficiency of advertising and marketing campaigns and impede marketers' ability to make data-driven decisions. As social networks systems continue to develop and expand their advertising and mark
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